PETA Goes XXX?

As detailed in an earlier post by Nicole Harrell, the .xxx top level domain names for the adult entertainment industry are scheduled to go live later this year, and, if you are a registered trademark holder, you can apply to opt-out of .xxx domains. A local organization in Norfolk, Virginia is viewing the new .xxx top level domain names as a marketing opportunity. Instead of opting out of the .xxx domains for its trademark, People for the Ethical Treatment of Animals (PETA) indicated through a spokeswoman that PETA has applied to launch a website at peta.xxx. Through that website, PETA plans to feature videos and photographs which will lead viewers to animal rights messages. —Kristan B. Burch