Kaufman and Canoles

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After Successful Beginning, Franchise Mentors Seeking Prospective Franchisors and Offering Free Guidance

Franchise Mentors, a group of six advisors in Hampton Roads and Richmond, recently hosted its successful first program providing a free sit-down consultation to the owner of Cal’z Pizza in Virginia Beach. Cal’z Pizza was selected from a pool of prospective franchisor submissions. Franchise Mentors is currently seeking applicants for its next program which will be held in the Spring of 2008. There are absolutely no fees associated with the services provided by Franchise Mentors.

Ben Herdlein, of Cal’z Pizza, said Franchise Mentors “knew exactly what needed to be done to make the step to the next level and how to achieve it.” He noted Franchise Mentors’ vast experience with franchising and stated, “you have seen what works and what doesn't work. Just listening to your team’s experiences with different companies clarified a lot of questions that I had about franchising.”

The advisors of Franchise Mentors helped Herdlein recognize that a company must feature something unique and extraordinarily catchy to find its niche in any industry. “The beauty about the meeting was that all of your council was very diverse and knowledgeable in their certain fields. It didn't matter what question we had -- if it be, marketing, financial, or legal -- we had the right people in the room to get an accurate answer,” said Herdlein.

Franchise Mentors is searching for the next savvy entrepreneur looking to franchise, but who might need a little help. The counselors will impart knowledge in the areas of law, accounting, marketing, strategic planning and venture capital to help businesses effectively start a franchise.

All potential franchisors with an existing business are welcome to download an application for a chance to be selected. Click here to access the application form.

WHAT: Next meeting of Franchise Mentors -- Potential franchisors must submit an application to be selected as a meeting participant. The candidates selected will reap the benefits of the advisory panel’s experience, helping them craft a realistic plan to franchise their business.

WHO: A Hampton Roads and Richmond-based network of advisors who will provide guidance to potential franchisors. Members of Franchise Mentors include: Joanna Brumsey, CPA, a shareholder at Wall, Einhorn and Chernitzer, P.C.; Nicole Harrell, Esq., an associate with the Franchise Group at Kaufman & Canoles; Steve Maxey, Principal of Maxey Consulting Group; Steve Story, Esq., Chairman of the Franchise Group at Kaufman & Canoles; Art Webb, President of BCF; and Kevin Wilson, Managing Director of ENVEST.

WHEN: Spring 2008

Established in January 2007, Franchise Mentors is a Hampton Roads and Richmond-based network of advisors that promote new franchisors in the region by providing guidance and the tools necessary to franchise an existing business.

For more information about Franchise Mentors, please contact Steve Story at 757-624-3257.