Franchise Industry Focuses Heavily on Veterans

July 30, 2012, 04:06 PM

The franchise industry, and its trade association, the International Franchise Association, continues to heavily promote franchising for veterans in the VetFran program. The IFA recently introduced its VetFran Toolkit and a new Veterans Mentor Network. These two initiatives are designed to complement the IFAs announced commitment to the White House Joining Forces Initiative to hire as team members and recruit as franchise business owners 75,000 returning veterans, military spouses and 5,000 wounded warriors by the end of 2014. To recruit veterans as franchisees, a large number of franchise systems offer special deals to veterans, including waiving or reducing the initial franchise fee and offering reduced royalties. For further information, go to —Stephen E. Story