Content Posted to Your Companys Social Media Page

April 18, 2013, 03:18 PM

If your company has a social media page, such as Facebook or Twitter, or you are registered with a travel or company listing and review service, such as TripAdvisor, you should be aware of your rights with respect to content posted about you as well as content that you post. Each platform will have terms that govern the use and content posted to your page. For example, in your company has a Facebook page, the terms of use that you establish for that page may not conflict with Facebooks Statement of Rights and Responsibilities, Data Use Policy and Page Terms. Since each platform has different terms of use, you will need to customize your companys terms of use to the particular platform. In addition, almost all will have a statement that you grant a non-exclusive, royalty-free and perpetual right to use, reproduce, modify, distribute and publish posted content throughout the world, the rights granted to other users may vary. If your company maintains a page on any platform, you should be aware of the terms of use, your rights and the rights of other users. —Nicole J. Harrell